We Loft , a cutting-edge, urban and traveling festival to discover in from January 21 to 26

It’s an atypical event in the metropolitan cultural offering, a must at the start of the year: the We Loft festival. A low-cost festival, which wanders through the emblematic places of , with a program that combines musical and heritage discoveries.

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If last year the We Loft Music festival organized by the Cave aux Poètes, an emblematic performance hall in Roubaix (North), had to be canceled for budgetary reasons, its return to the forefront comes at just the right time for the 30 years of the Roubasian cultural space.

Techno, electronic piano, pop… Whatever your style of music, the festival invites you from January 21 to 26, 2025, to magnificent musical walks through the city. Because this traveling festival takes you to discover artists with unique worlds, in an atmosphere that is warm and festive, through a journey through the streets of the town with its exceptional industrial past.

The artist Grégoire Jokic will be present on January 25 at ENPJJ.

© The Poets’ Cellar

This year again, a cutting-edge program allows you to discover emerging or established artists, detached from any “promotion”. But this edition is mainly based on a high-profile headliner, with the presence of American DJ Jeff Mills.

This “pioneer of the Detroit techno scene” will meet you at the Condition Publique on January 24 at 7 p.m.

For this musical ballad, Jeff Mills will present his trio project “Tomorrow Comes the harvest”, in this iconic building in Roubaix, formerly a textile factory rehabilitated into a cultural laboratory“, the organization tells us.

Tomorrow Comes the harvest is the result of the cumulative efforts of talented musicians and their vision of what makes the art of music so special. A theory initiated and implemented by the creator of Afro Beat and Nigerian drummer Tony Allen, now deceased, and by the Detroit techno of Jeff Mills. Both belong to this tradition which uses music to reach higher levels of consciousness, to which is added the experienced keyboardist Jean-Phi Dary.

This traveling festival will also take you to the heart of Plaine Images for the opening on January 21, with the techno noise of Mardi Midi, a mix of industrial techno, raw riffs and unhinged synths, or even ethnic electro pop by Maël Isaac from .

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The trilingual duo formed by Marie Modiano and Peter von Poehl.

© the cellar of poets

On January 22, La Cave aux Poètes will welcome Marie Modiano and Peter von Poehl, who will revisit the poetic universe of A Midsummer Night’s Dream through different songs.

Thursday January 23, at Villa Dubois, Maël Isaac will offer electro-pop inspired by Kate Bush and FKA Twigs:

Nourished by Björkian spells, the witchcraft of Kate Bush, the stills of FKA Twigs, his songs are organic electro-pop incantations floating far, very far from our solar system.

Entering the world of Maël Isaac is like jumping with both feet into a whirlwind of sounds, an unexpected galaxy in perfect weightlessness.

Saturday January 25, at the National School for Judicial Youth Protection (ENPJJ), Grégoire Jokic will mix piano, electronic music and improvisation, while the Condition Publique will offer an evening with Jacques and his live “Vídéochose”. Between noise and dance, the artist enjoys cutting, looping and setting to music short extracts from films, documentaries, YouTube videos or even videos from his everyday life.

La Condition Publique will also give NUMéROBé carte blanche to present its project, its madness, its music, its universe, its originality… Through several projects.


A taste of the We Loft Music festival.

© The Poets’ Cellar

Sunday January 26, the Roubaix Conservatory will have the honor of closing the festival with Maxwell Farrington & Le Superhomard for a sunny and timeless pop. Also note the presence of singer and guitarist Meimuna. Combining Anglo-Saxon folk and French-speaking poetry, the artist navigates with finesse between musical and linguistic borders. In five EPs, Meimuna has created a poetic, intimate and powerful universe.

Cutting-edge, big names and emblematic places with a selected heritage which adds beautiful sensations to these musical nuggets. A unique atmosphere at each performance.

The opportunity to live an unforgettable musical experience in surprising settings. Enough to satisfy your thirst for discovery!

Places to wander:

  • The National School for Judicial Protection of Youth |ENPJJ| : 16 Rue du Curoir – 59100 Roubaix;
  • La Cave aux Poètes: 16, rue du Grand Chemin – 59100 Roubaix;
  • The Conservatory: 80 Rue de Lille – 59100 Roubaix;
  • La Condition Publique: 14 Pl. du Général Faidherbe – 59100 Roubaix;
  • La Maison Verte or Villa Dubois: 28 Rue du Maréchal Foch – 59100 Roubaix;
  • La Plaine Image : 101 Bd Constantin Descat – 59100 Roubaix.
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