Narrating the changes of our time via 17 sectors of the economy: this is the challenge taken up each year by The DNA Business Trends Book. Analyzes, insights, interviews… To celebrate its sixth anniversary, we are bringing this formula on stage, at the Cité Internationale universitaire de Paris, on January 30, 2025.
Every year since 2020, the DNA Business Trends Book has scrutinized 17 key sectors of the economy. Energy, health, fashion, luxury, home, tourism, entertainment, mobility, finance, agri-food, beauty, industry… This year, we would like to celebrate this 6th edition with you, on the occasion of an exceptional afternoon at the Cité international universitaire de Paris, January 30, 2025 from 5 p.m. to 7:30 p.m.
For this 2025 edition, we have chosen to explore what we call “Alice syndrome”: this dizzying sensation that our individual and collective benchmarks – temporal, spatial, identity – are distorted as technology blurs the boundaries between the real and the virtual, the human and the machine, nature and its synthesis.
At a time when technology is redefining the rules of the game on a global scale, what is becoming of the substance of our experiences and what are the new associated territories of value? From the culture of glow up to light transhumanism, from triumphant platforms to broligarchy, from Chat GPT Therapy to “ Service as a Software », a thirty-minute conference presented by Carolina Tomaz, editor-in-chief of the Book of Business Trends, will decipher our contemporary paradoxes, and analyze how companies and markets are facing two major changes: the distortion of traditional models and ultra-transformation uses, in a world in full reconfiguration.
But the Book of Business Trends also includes 25 exclusive interviews with enlightening personalities. An inestimable wealth that we intend to cultivate, while society becomes more polarized every day. We will be keen to extend this dialogue on stage with a program of round tables, resolutely anchored in current affairs.
-The first will be devoted to Tech – this will surprise no one. From the emergence of generative AI to the rise of technological libertarianism, including the crisis of truth boosted by social networks, the masters of digital technology and “core infrastructures” could well end up controlling ideas and our democracies. Guillaume Ledit, editorial director of L’ADN Studio, will talk about it with Audrey Herblin-Stoop, Head of Public Affairs & Communications at MistralAI, Chloé Ridel, MEP & spokesperson for the Socialist Party, and Olivier Alexandre, sociologist, author of Tech, When Silicon Valley Remakes the World (Threshold).
What if everything we believed about tourism was wrong? Between the rehabilitation of mass tourism and questions about the true impact of our so-called “sustainable” travel, researcher and professor emeritus Rémy Knafou, author of Reinventing (really) tourism – putting an end to sustainable tourism (Éditions du Faubourg), the director of the travel agency Evaneos Aurélie Sandler and the philosopher and professor at ESCP Business School Benoît Heilbrunn ask the angry questions in our second round table moderated by our journalist Elsa Ferreira… The objective? Charting paths for a responsible sector and moving away from overconsumption at large, at a time when the ecological transition is struggling to be accomplished.
And finally, we will welcome Nicolas Royer, executive producer of The Substance, the event film by French director Coralie Fargeat which rocked Cannes and won international success. We discover Demi Moore, aging television glory, ready to inject herself with a mysterious substance which promises to rediscover the beauty of her youth. How and why did this French creation succeed in reaching spectators from Brazil, Italy and even Korea? A conversation led by Béatrice Sutter, editorial director of L’ADN, who will not fail to ask the question that burns on our lips: how many liters of blood will have required this production which dissects, via genre cinema, issues contemporaries who obsess us?
We look forward to seeing you again to present this program, a unique artistic performance, and other surprises. Register quickly!
