Trace announces a high-profile partnership with Airtel Africa for the Trace Awards & Summit 2025. This prestigious event, celebrating Africa’s rich culture and vibrant creativity, will be held from February 24 to 26 in Zanzibar, Tanzania, as part of luxury at The Mora resort.
By partnering with this unmissable event, Airtel Africa affirms its commitment to promoting technological innovation and strengthening connections between the continent’s diverse communities. The partnership reflects a shared vision: to provide a platform for African artists, creators and innovators to share their talent and vision with the world.
“At Airtel Africa, we believe that creativity and connectivity go hand in hand. Our partnership with the Trace Awards & Summit 2025 reflects our unwavering commitment to promoting African talent and fostering an environment where innovation thrives and the creative industry has a reason to imagine”, says Rohit Marwha, General Manager Marketing and Sales, Airtel Africa.
- Summit : February 24-25, 2025
- Trace Awards : February 26, 2025
- Lieu : The Mora, Zanzibar, Tanzanie
The Trace Summit will feature two days of discussions, workshops and networking opportunities for artists, industry professionals and culture enthusiasts. Among the themes covered: the role of technology in the creative economy, branding strategies and the future of African entertainment.
The Trace Awards ceremony will highlight 24 categories, rewarding the continent’s most talented and influential artists. Held in a dazzling setting, the evening promises exclusive performances and will be broadcast globally to over 200 countries in English, French and Portuguese. An audience estimated at 500 million viewers will follow this flagship event of African culture.
The Trace Awards Tour will precede the main event, offering fans special encounters with nominated artists. These tours will strengthen the bond between artists and their audiences while creating unique experiences.
“The collaboration with Airtel Africa is a natural fit, as both organizations share the same vision: to celebrate Africa’s dynamic creativity and empower its youth. Building on the resounding success of last year’s Trace Awards, we aim to deliver an even more inspiring event that encourages and motivates the next generation to dream big and achieve their full potential.”, declares Olivier Laouchez, co-founder and executive president of Trace.
With this partnership, Airtel Africa and Trace open a new chapter in the promotion of African culture. By connecting talents and celebrating innovation, the Trace Awards & Summit 2025 promises to be a must-see event for all music and creativity enthusiasts on the continent and beyond.
