Flèche Love, a multi-talented singer

Seeing Flèche Love on stage, we are instantly captivated by her warm, deep voice. Then we are dazzled by a unique charisma and a generous performance. Born in Switzerland and of Algerian origin, the former voice of the group Kadebostany sings in different languages, English, Spanish, Arabic. Diverse influences that create a distinct whole: organic and synthetic sounds undulate over electronic rhythms, an intensity reminiscent of Portuguese fado, oriental intonations, a voice that rebels when she chants her texts or cries over magnetic sounds. By exploring his discography and videos, we are projected into a dreamlike and hypnotic visual universe.

360° creativity

Flèche Love, Amina Cadelli in her civil status, is an artist in her own right. She writes, composes, produces, dances. His talents are multiple. We realize this from our first discussions: she presents her ideas for the photo shoot to us, prepares a precise concept. Because she wants to convey to us a universe that is as visual as it is musical. “I am sensitive to everything, I want to build and share an enveloping and coherent experience. Since I was little, I have created parallel fantasy universes and worlds. I read a lot, which nourished my imagination. I love music but the most important thing for me is to create a 360° world.”

Music is one of the tools she uses to convey her ideas, but her curiosity and imagination allow her to explore all kinds of areas. “I’m interested in lots of things, like ethology or writing, I’m actually writing a book.”

She brings her ideas to life by calling on local creatives who inspire her, notably Olivia Schenker, who created this portrait, and Chaïm Vischel, makeup artist who sculpted the flower, an iris, with which her face is adorned during the photo shoot. .

“I am attentive to questions of inclusiveness, I love bringing together different talents. I try as much as possible to use my visibility to highlight artists who touch me.”

Why the iris? Because she is sensitive to the symbolism that surrounds this plant: spring flower with protective virtues in Japan, it is also the name of the messenger of the gods in Greek mythology, one of whose tasks consists of guiding women in death . “I wanted to have a slightly magical side, using this floral element. Things related to spirituality and the collective unconscious inspire me. And I found it quite funny, for an interview, that no one could see my mouth!”

Her music is also full of themes that have questioned her since childhood, such as issues related to minorities. “My mother being Muslim, I will remember the racism I suffered after September 11 all my life. Boys who were my friends the day before told me to go back to my country the day after the attacks. Today, I try on my own scale to create small windows towards these subjects that touch me.”

Without compromise

If visual creation allows it to generate synergies, musical creation remains a solitary job for Flèche Love. “It’s a very personal work process, and I think that ultimately comes through in a result that involves fewer compromises.” Finally the scene comes to concretize his reflections. “I find going live exciting, it’s a huge job, nothing is left to chance. I couldn’t do it in sequence, it’s a performance that gives me the impression of splitting myself open. I prefer to tour a lot less and maintain some form of intensity.”

All the more reason not to miss her on the Festi’neuch stage, June 9, 2022.

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