Léna Situations, ranked 15th most influential fashion personality in the world, is in Lyon this December 20 and 21 in a pop-up store. Hundreds of fans waited several hours, without being able to speak to their favorite influencer.
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Rue Longue, in Lyon (5th arrondissement), has never lived up to its name so well: hundreds of fans, mostly teenage girls, flock to meet Léna Situations in her pop-up store. Some have been idling since dawn, ready to wait long hours.
“I've been here since 7 a.m. this morningconfides a fan. Yesterday already, we waited in line for five hours, and this morning I said to myself I'm going back.“Because some came the day before, without being able to enter the store. So in the queue, three young people pulled out all the stops to challenge the influencer: a sign on which we can read”If we don't come back, August vlog strike [vidéos quotidiennes que l’influenceuse publie sur ses réseaux sociaux au mois d’août pour raconter sa journée]”We absolutely have to go back, it's a question of life or death”, they smile.
From a simple lighter to a sweater, including greeting cards and socks, many products are on sale in the pop-up store of the influencer, now also an entrepreneur with her brand Hotel Mahfouf. But the many fans, who can buy these products on the internet, came only to meet the 27-year-old influencer. “I started to cry and suddenly she squeezed my hand. It's very very moving“, confides Charlotte.
But others weren't so lucky. “We saw her passing by, but there were too many people, and we couldn't chat with her or take photos. It's a shame, but at least we saw her“, recognizes a teenager, a little disappointed. Another consoles herself:”I haven't seen her, because there are a lot of people and she can't go out at any time and it creates riots. But I got to see his best friends and take pictures“.
Followed by 12 million people on social networks, Léna Mahfouf, her real name, who has just had her statue at the Grévin museum, is a model for these teenagers.”She is incredible, she inspires us and she is our role model“, confides Louane, 13 years old. “It gives me a lot of happiness and joy. She saved me from sadness, from depression. Every time I look at his [vidéos]it makes me smile, it makes me laugh“, poursuit Emmy.
With the approval of some parents: “She is a woman who takes responsibility, who says to our daughters: 'Assume yourself as you are, with your curly hair, your cellulite'. Real life is not magazine photos“, says Jessica, who accompanies her daughter. And the wait is not an obstacle: “Which is better? Waiting in line for three hours to see Léna Situations or consuming the tabloids galore? Personally, I prefer to accompany my daughter and for her to be happy“, she concludes.
Last January, the influencer marketing platform Lefty placed Léna Situations in 15th place place in the ranking of the 18 most powerful fashion influencers in the world in 2023, ahead of Dua Lipa or Gigi Hadid.
