Swiss Internet users searched for many trends on search engines in 2024. Here is the ranking of the ten clothing styles which received the most searches this year in Switzerland, revealed by Google.
1is: le style Stockholm
Stockholm style mixes Scandinavian minimalism with a touch of urban cool. It is characterized by clear lines, neutral shades such as black, white or gray and quality materials. The emphasis is on timeless and functional looks that combine elegance and practicality.
Influencers like Matilda Djerf show how to combine this style. Since 2016, the Swede has fascinated with her look based on neutral color palettes and a collection of basics.
2e: the style «Talahon»
The “Talahon” style is not clearly defined, but always features a fanny pack.
Tiktok/talasohn
The “Talahon” style has also been the subject of much research in Switzerland. But what is it about? Mahmoud, known on TikTok as “the Arab with the side part,” describes this style as follows: “You need Louis Vuitton, hogging street space, Balenciaga knockoffs, perfume and, most importantly , a fanny pack.” The young men proclaim themselves Talahon among themselves.
The term “talahon”, derived from Arabic hidden taʿāl (in French: “come here!”), describes young men who are characterized by a flashy style of dress and a provocative attitude.
The term was made famous in 2022 by the rapper Hassan and his song Ta3al Lahon and quickly spread on TikTok. Critics warn of its stigmatizing effect, as the term can reinforce negative stereotypes.
3e: retro style
This year has been marked by nostalgia for the 1970s, 1980s and 1990s.
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Retro style thoroughly celebrates the 1970s, 1980s and 1990s. Between bell-bottom pants, neon-colored wedge heels and vintage patterns, nostalgia is making a comeback. Reinterpretations of old classics are at the heart of this style.
4e: the “japandi” style
The “japandi” style is also very popular.
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The “japandi” style is a mixture of Japanese sobriety and Scandinavian minimalism. Sober tones (light or dark), natural materials like linen and cotton and discreet patterns dominate. This style is perfect for those who like to combine sobriety, harmony and functionality.
5e: the Koundé style
Jules Koundé is bold when it comes to fashion.
Getty Images for Messika
Inspired by the outfits worn by football player Jules Koundé, the Koundé style combines sporty elements and touches of luxury. Basic outfits are highlighted with flashy accessories and quality materials.
6e: the feminine “old money” style
Old money style combined with femininity
Instagram/oliviafaeh
The “old money” style perfectly embodies luxury, elegance and discretion. Noble materials like cashmere and silk are cut in classic cuts. A cream, white and beige color palette dominate this prosperous and timeless look.
7e: the “preppy” style
The polo shirt, which characterizes the “preppy” style, is back.
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The “preppy” style refers to the look of high school students and students in elitist American schools. It is characterized by pleated skirts, polo shirts, sleeveless sweaters and moccasins.
8e: the “dark academia” style
The tweed blazer is a key piece of the “dark academia” style.
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This fashion highlights a dark and intellectual aesthetic, inspired by literature and art. Dark colors, tweed blazers, turtleneck sweaters and checked pants characterize this look. The “dark academia” style was recently appreciated in the series “Wednesday” on Netflix.
9e: the masculine “old money” style
Loafers are a must-have for men’s “old money” style.
Instagram/Jacobrott
The “old money” style combined with the masculine also seduces with its elegance and luxurious materials. Tweed jackets, cashmere sweaters and loafers give this look timeless chic. Perfect for men who place particular importance on a well-groomed appearance.
10e: le style «mob wife»
Inspired by iconic looks from mafia films, the “mob wife” style is glamorous, feminine and provocative. Flashy dresses with figure-flattering cuts, high heels, faux fur jackets and shiny gold jewelry are a must.
