The former “popess of influencers” was acquitted on Monday, November 25 in Nice, for fraudulent management of an insurance brokerage company, BA & CO, then in liquidation. Justice considered that it was not proven that Magali Berdah was the manager.
Justice has delivered its verdict for Magali Berdah. The agent of the reality TV stars was finally acquitted this Monday, November 25 by the Nice criminal court for a bankruptcy case at the time when she was an insurance broker around ten years ago. During the trial at the end of September, the prosecution requested eighteen months in prison, including six months under an electronic bracelet, as well as a definitive ban on managing a company against this social media figure.
His mother sentenced to 18 months in prison
The case concerns the brokerage company BA & CO, created in 2013 by a childhood friend of Magali Berdah, taken over in March 2014 by her mother then placed in compulsory liquidation in 2015, with liabilities estimated at around of 2.5 million euros. There “influencer priestess” presented herself as the commercial director of BA & CO, a simple employee herself put in difficulty by the setbacks of the company, while the prosecution affirmed that she was the de facto manager.
In its decision rendered under deliberation, the Nice criminal court noted the shortcomings of the investigation and concluded that it was not proven that Magali Berdah was de facto manager. Only his mother, legal manager during the last year of BA & CO's life and as such already sentenced by the criminal court to repay more than two million euros, received a prison sentence of eighteen months. suspended.
Magali Berdah rose to notoriety in 2017, with the creation of Shauna Events, an agency specializing in connecting brands and influencers. Her activity was undermined in 2022, when rapper Booba accused her of deceptive commercial practices. The investigation against her was dismissed, while Booba was indicted for aggravated online moral harassment and 28 harassing Internet users were convicted in March.
If Shauna Events is currently in difficulty, Magali Berdah announced with great fanfare in October the launch of an international agency on the same model, representing a thousand influencers in around twenty countries.
