A baby, violent criticism and the DGCCRF on the back. Milla Jasmine is having complicated days. While the former reality TV candidate turned influencer with three million subscribers has just given birth to her second child, Aylina, on November 2, she is the victim of a wave of harassment on social networks.
His sister Safia notably reacted and defended him on Sam Zirah's show. The latter denounces harassment “odious and scandalous” against Milla Jasmine.
This Thursday, November 7, we learned from our colleagues at BFM TV that the General Directorate for Competition, Consumer Affairs and Fraud Control has just called to order the former participant of the Reality TV Angels or even Marseille vs. The rest of the world.
Milla Jasmine: deceptive practices
For several years, the DGCCRF is very attentive to the content that influencers post on social networks, concerning advertisements and product placements. Although rules are put in place such as having to annotate on the video, in description and/or orally, that it is an advertisement, a paid partnership, etc., many people do not do so. .
A breach judged to be “deceptive business practices” against the public who watch them on social networks, whether Instagram, Snapchat or even TikTok. According to Tech&Co, just a few hours ago, Milla Jasmine was advertising products in her stories not to mention it was.
This is therefore what the organization is accusing Milla Jasmine of. “The absence of this indication may lead the consumer to believe that the recommendation is made from the angle of personal experience rather than that of paid advertising and thus mislead them.” is written in a press release published today.
Milla Jasmine is not the only one to have been singled out in recent months. Other of his fellow influencers, like Capucine Anav, Julien Bert and Ilan Castronovo had also been called to order in recent months. The DGCCRF does not impose fines but asks “stop these practices.”
