Philip Morris International (PMI) in Morocco is proud to announce its collaboration with Moroccan artist Faysal Adali, once again demonstrating its commitment to art and culture.
This collaboration, which comes on the occasion of the Jazzablanca music festival, aims to interpret jazz music through the prism of IQOS ILUMA, highlighting a harmonious fusion between innovation and Moroccan heritage. Faysal Adali’s creations embody a celebration of the bond between individuals, strengthened by a common passion for music and art.
Faysal Adali, recognized for his innovative approach and his ability to capture the essence of Moroccan culture while integrating it into a modern context, brings a new and dynamic perspective to this collaboration.
In this sense Faysal Adali explained that “this collaboration during the Jazzablanca festival is an opportunity to show how art and music can come together in creations that speak to everyone. My artistic creations, for this occasion, are a celebration of our Moroccan heritage, revisited through a modern and daring vision.”
For his part, Faysal EL Kawass, Director of Smoke-Free Products at PMI, declared “we are delighted to collaborate with Faysal Adali. This initiative fits perfectly with our vision of promoting projects that fuse innovation, art and culture. By supporting talented local artists, we want to enrich the experience of our IQOS users while contributing to the Moroccan artistic scene.”
