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Toronto Mayor Olivia Chow (center) opens the Taylor Swift Lane.
Photo: - / Étienne Lajoie
Posted at 9:12 a.m. EST
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Toronto Mayor Olivia Chow launched the “Taylor Swift Walk” Monday morning, featuring a series of street signs bearing her name, in anticipation of her concert series in the Queen City.
Taylor Swift will perform six concerts at the Rogers Center in Toronto later in November.
To mark the event, the City installed 22 street signs named after the American megastar along a circuit between City Hall and the Center Rogersincluding arteries Queen, John et Front.
These panels will be in place temporarily, during the month of November, and will then be auctioned for the benefit of the food bank. Daily Bread.
It’s an honor to welcome Taylor Swift to Toronto for nearly two weeks of music and magic
said Mayor Chow in a press release.
The Destination Toronto agency expects economic benefits of $282 million.
The City of Toronto announced its plan last week to deal with Taylor Swift-related crowds, including enhanced transit and police services for the event.
Taylor Swift will perform six concerts in Toronto from November 14 to 16, then from November 21 to 23. (Archive photo)
Photo : Associated Press / Lewis Joly
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