In the bustling world of Moroccan music, a young voice is beginning to forge its path with disarming sincerity and palpable passion. Assia Talbi, or simply ASSIA for her fans.
Assia, 25 years old, trained architect and artist embodies this generation of young talents who refuse to lock themselves into a single path. Born in Rabat, raised in a family marked by personal trials, she knew how to find an escape in music.
Assia grew up with her mother, her model of perseverance. Marked by her parents’ divorce, she found in this strong woman unfailing support and constant encouragement to excellence. Thanks to this influence, she obtained a scientific baccalaureate with honors, before joining the National School of Architecture in Rabat. But, although driven by academic success, the young woman never lost sight of her first passion: music. From the age of 8, she sang in front of the mirror, fascinated by the sounds, easily reproducing the tunes she heard around her.
ASSIA’s musical journey was not, however, without pitfalls. Her mother, attached to the idea of stability, saw her more as an architect than a singer. Only his sister and a few close friends were his first supporters, encouraging him to pursue his childhood dream. It was only after obtaining her diploma that the young artist fully threw herself into music. From then on she benefited from an often benevolent and sometimes critical look from her mother, who was now more receptive to her artistic career.
ASSIA refuses to lock itself into a single genre. She is influenced by Moroccan icons like Asmae Lamnawar, and by the great classics of Arab music such as Oum Kalthoum, she also draws her inspiration from various registers, from chaâbi to rap, including house and pop. For her, each piece is an emotional adventure, a quest for oneself through sounds free from all constraints. “I don’t have a fixed musical style,” she says. His approach is instinctive, each song carrying within it a part of his experience and his feelings. Among his flagship titles, “Message” and “Bla bik kindir” demonstrate his talent for capturing the sensibilities of the public, while his participation in the credits of the series Rihlat Al Omr, with the song “Mélancolique”, confirmed his ability to to move and touch.
A dream of stage and communion
What sets ASSIA apart is its ability to transmit pure emotions with disconcerting simplicity. “My music is a way to talk about life from different angles,” she explains. Through her words, she aspires to establish intimacy with her listeners, through universal stories and themes. Each song is a part of herself, a fragment of her thoughts and memories.
However, the beginnings were not easy. His decision to pursue music, often seen as an uncertain path, caused tension within his extended family. Additionally, without a home studio, she had to perfect her vocal skills as an autodidact, teaching herself to tame her voice and refine her craft.
If ASSIA is already living her dream by creating music, she wants more: to share her art on stage, to go on stage, to feel the vibration of the audience. “It is this connection with the public, this sharing of emotions, which represents for me the summit of my dream,” she confides.
