The Geneva shop BLK & YLW develops its promotion of local creators online

The Geneva shop BLK & YLW develops its promotion of local creators online
The Geneva shop BLK & YLW develops its promotion of local creators online
Read also: Patrick Avrane: “To dress is to assert who we are or who we pretend to be”

Thus, the new online platform now promotes the work of more than 50 local designers, artists and independent brands. The selection comes mainly from the Geneva region, but also from Lausanne, Montreux, Vevey, Zurich and elsewhere in Switzerland.

Regression and contemporaneity

Passionate about fashion and with a bachelor’s degree in textile design, Eliran recovers or recycles fabrics to create, in small quantities, series of unisex clothing, from shirts to kimono jackets. At the same time, he created a more sporty and retro line which consists of t-shirts, hooded sweatshirts and even “teddys”, famous jackets of American origin, originally used by school sports teams.

© Tatianna Megevand and Kelly De Geer

In the section of men’s and unisex pieces from BLK & YLW there are also Links polo shirts and caps, inspired by the world of golf, as well as graphic swim shorts designed by Genevan Alice Izzo. Simple, colorful and deliciously regressive, the patterns drawn by the illustrator immediately envelop us in carefreeness and her world already projects us into a long and sweet afternoon of slowness.

Among the assortment of jewelry, we will mention the creations of the Geneva brand Jolly Jungle, a mother-daughter duo, but also the new label Amatra, which recovers old keys to make earrings and rings in a perfectly contemporary style.


Web platform: blkandylw.ch

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