What a trip in Occitanie launches a call to sponsors. The Montpellier international travel and adventure film festival (screenings-meetings, conferences, workshops, concerts, exhibitions, travel village, etc.) which has taken place every year in the fall since 2017 is looking for patrons.
The association needs the support of private actors to continue its policy of culture for all, the festival is in fact 80% free and welcomes 50,000 visitors each year. But times are tough. “It’s quite complicated given the economic situation, the crises that we have been experiencing successively for several years” explains Romain Tarrusson, the creator of the festival in 2017. “Our region is not a region that is renowned for being very industrial. We are more in the tertiary sector, so indeed it is complicated. And then there are more and more events and projects, which is great, but the size of the pie remains the same, while there are more and more people who want to take a piece of it.”
With the Olympics, partners have made other choices
Added to this are the sponsors who are leaving. “That’s the game, we have partners who have withdrawn, for example an insurer because it was bought by a large group and for the moment, they have put their investments on hold. It’s more of cyclical withdrawal.” Finally 2024 years of the Paris Olympics, it is also an opportunity for certain patrons to make choices. “The Olympic Games are starting to feel it, particularly with the big sponsors in terms of sponsorship and partnerships who have decided to invest in or support the Olympic Games and as a result, are putting on hold their other investments in events such as ours to the year 2024.”
But the festival remains optimistic, the accounts are not in the red, the management is sound. New partners are eagerly awaited. “We are looking for patrons who share the same values that we, the values of commitment, of discoveries, but also values in terms of social responsibility, since the festival is very committed to this subject. We are also looking for partners who navigate our world, that of travel and adventure. So it’s quite broad. You can become partners from €1,500 and it can go up depending on the visibility and public relations services that are provided.”
What do we gain from becoming partners of What a Trip?
Patrons who commit can do so for their image, ensure internal communication or quite simply because they share the values of the festival. “We gain from living a true human adventure from the inside by being a partner of the festival. We also gain great visibility, since the festival represents 50,000 visitors each year. We put all our heart into ensuring that the partners find each other both on a human level and from a communication point of view. Afterwards, we have partners who are there only to help us, who love the project, the concept, the association behind it and therefore ask us for very little in return. But actually, It’s a real display.. We like to brainstorm with the communication teams of partner companies to actually adapt the partnership system to their internal or external communication strategy. We can very well offer internal communication operations with lots of tickets that are purchased, public relations operations in the festival villages, with cocktails, competitions.**So we really do tailor-made.**“
The next edition of the What a Trip festival in Occitanie will take place from September 23 to 29. The budget of the festival is 400,000 euros.
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