It’s a daring bet that Charline Lemoine took. To the point of taking inspiration from this audacity to name the brand of food supplements that she has just launched: Oselane which also refers to the first names of her two children.
And above all designates a very young range of seven references, in capsules, powder and gummies, focused on stress management. Because this entrepreneur at heart decided, after having experienced a phase of stress herself, to combine her taste for business management with that of naturopathy discovered during a pivotal period of her life.
“I didn’t listen to myself enough, I had to undergo a double neck operation and stress had a lot to do with it”remembers the manager who has just launched her brand with her husband during a prestigious evening in Ollioules, relying on two laboratories and manufacturers of food supplements based in Toulouse and Spain.
“I wanted anti-stress products that the consumer could take depending on the type of manifestation or symptoms they experience, for example digestive disorders, back pain or poor quality sleep”specifies Charline who nevertheless wanted to master the composition, thanks to her knowledge of plants developed during two years of training. The expertise of a Parisian communications agency also supported her in the construction of the packaging, which was both fun and very clear. Without an employee for the moment but with a sales representative and a freelance trainer, the manager is now tackling the development of her distribution network. And at the same time offers stress management seminars to corporate customers, into which Oselane products – already on sale on the platform of the company based in Toulon – will of course be integrated.
