If Lewis Hamilton has officially been a Ferrari driver in F1 since January 1, this Monday, January 20, is to be marked with a milestone since it is his first day in Maranello. And to let the world of F1 and fans know, the seven-time world champion published a photo on his Instagram account.
Sir Lewis Hamilton is a driver who appreciates dressing well. He should feel at home in Italy, the fashion country par excellence. For his first day in Maranello, historic headquarters of the Italian manufacturer, the seven-time world champion published a photo in which we see him posing in front of an F40 and Enzo Ferrari's house in the backgroundlooking serious and extremely elegant. Fans will appreciate this cleverly orchestrated communication campaign.
A photo that hits on Instagram
Obviously, this photo is an event in itself. We are talking about the most famous driver in the world in the most famous and popular team in motorsport. The marriage could spark. And we dare to imagine the outburst that could be unleashed if Lewis Hamilton succeeded in his challenge to become world champion again during his time with the Scuderia. Remember that the latter's last pilot title dates back to 2007. An eternity. In the meantime, the Hamilton – Ferrari union is already a success from a communication point of view. At the time of writing, the number of “likes” is approaching 2 million.
A message in English and Italian
Still to heal his relationship with Scuderia Ferrari supporters, Lewis Hamilton published a short message in English and Italian. Here is the translation:
-“Some days you know you'll remember it forever, and today, my first as a Ferrari driver, is one of those days. I've been lucky enough to achieve things in my career that I never thought possible, but a part of me has always kept this dream of running in red. I couldn't be happier to make this dream come true today. Today we begin a new era in the history of this iconic team, and I can't wait to see what story we write together.”
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