– Why has RB (officially) rebranded themselves as Racing Bulls for 2025?

– Why has RB (officially) rebranded themselves as Racing Bulls for 2025?
F1 – Why has RB (officially) rebranded themselves as Racing Bulls for 2025?

We've known this for a few weeks, but it was made official a few days ago. The FIA ​​has published the entry list for the 2025 Formula 1 season. The RB Team – or Visa CashApp RB Formula One Team, to be as precise as possible – will change its name for the upcoming campaign and beyond. But don't expect a revolution, on the contrary!

From 2025, RB will permanently adopt the name Racing Bulls. This is the fourth name of the Faenza team since the takeover of the Minardi team at the end of 2005, after Toro Rosso, AlphaTauri, RB and therefore Racing Bulls. An obvious and logical decision, as drivers, media, managers and players in the discipline already used this clearer and more appropriate name for a racing team in general use. Formula 1. In 2024, Racing Bulls was already the name of the legal entity that engaged the RB team. This new name also confirms the filial bond with the parent team, Red Bull.

Racing Bulls acknowledges having done this “some things rushed” with his name

Peter Bayer, the team's managing director, admitted on the sidelines of the Abu Dhabi Grand Prix, the final round of the 2024 season last December, that there was some confusion surrounding his team's name at the time it was announced early revealed. 2024. “We struggled to some extent to get people to understand what the team name was, and we saw so many versions. In January everything happened in the space of a few weeks and we probably rushed some things”he explained, because he saw a lack of clarity for the name of his team, drowned between two sponsors.

Two brands that will remain title sponsors of the Italian team in 2025 and will therefore not really change the official name of the Faenza team. “With Visa Cash App Racing Bulls nothing will actually change”underlined Peter Bayer. The acronym VCARB will therefore still apply until 2025… but let's be honest: it will be rarely used in the everyday language of Formula 1. RB is dead, long live Racing Bulls!

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