Firmly denying the rumors, Flavio Briatore recalls that Alpine's main objective remains competition and performance.
Since the announcement of the partnership between Alpine and Mercedes for the use of powertrains from 2026, rumors have emerged regarding a possible future sale of the French team.
Some observers saw it as the first step in making Alpine more attractive to potential buyers. However, Flavio Briatore, advisor to the team, strongly rejected these hypotheses.
A strategy dictated by efficiency
For Briatore, the decision to become a Mercedes customer has nothing to do with a potential sale. It is based exclusively on efficiency and competitiveness criteria.
“I don't understand this obsession around a so-called sale. Since I joined Renault, these questions keep coming up, even when we were world champions in 2005 and 2006” he declared. According to him, Renault has always supported his initiatives while promoting his prudent management of financial resources.
Briatore highlights a management philosophy focused on cost optimization: “I believe in efficiency. That's why I save where it has no direct impact on the performance of the car. We have a recipe to win with 30-40% less budget than our competitors, it was even 50% less.
Focus on the present, not the distant future
The Italian advisor refuses to project himself over decades, affirming: “I don't think about what I will do in five, ten or twenty years. My goal is to make the best decisions for today.”
This pragmatic approach, combined with rigorous financial management, is at the heart of Alpine's strategy.
Briatore also highlights his deep attachment to the team:
“I know this structure by heart. That's why I came back. I wouldn't have taken this job with any other team.”
Firmly denying the rumors, Flavio Briatore recalls that Alpine's main objective remains competition and performance. The partnership with Mercedes, far from being a sales signal, is part of a logic of optimization to give the team the means to shine in Formula 1.
