In partnership with its sponsor Xbox, Alpine will display a livery during the 2024 F1 United States Grand Prix intended to promote the future release, in early December, of the video game “Indiana Jones and the Ancient Circle”, published by Bethesda Softworks and developed by MachineGames in collaboration with Lucasfilm Games.
The A524 will thus be adorned with an orange color “sunset”inspired by the logo of the film franchise, “featuring details such as an old map and red travel routes as seen in the film series, with the title of the game adorning the car” can we read in the press release.
“Indiana Jones” livery for Alpine in Austin
Photo: Alpine
“Indiana Jones” livery for Alpine in Austin
Photo: Alpine
The drivers, Pierre Gasly and Esteban Ocon, will be equipped with special suits “designed to highlight the globe-trotting side of Indy while alluding to a world map with golden accents”.
Alpine F1 Director Oliver Oakes said of the collaboration: “Working with the Xbox teams to bring the incredible ‘Indiana Jones and the Ancient Circle’ to life at the United States Grand Prix was fantastic. This look will be right at home this weekend in the Austin setting Over the past year, our partnership with Xbox has reached new heights and this is our biggest activation yet. There’s more to come and I can’t wait. game upon release.”
