While the Professional Football League has concluded an agreement linked to TV rights to promote Qatar, Olympique de Marseille would be reluctant to mention this advertising on its white tunic.
During the very complex TV rights deal for Ligue 1, the Professional Football League (LFP) entered into a commitment with the broadcaster beIN Sports – which broadcasts a match on Saturday (5 p.m.) on each championship day – to make the promotion of Qatar. This agreement, which should bring in 100 million euros for the LFP (80 million TV rights + 20 million “sponsorship deal”), however leaves each club free to make its proposals to the League regarding the sponsorship arrangements chosen. .
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As such, Olympique de Marseille have already ruled out the idea of promoting the State of Qatar, via the sponsor “Qatar Tourism”, on its jersey, indicated this Monday Provence. A decision to which the LFP will not oppose because no mention of sponsorship on the tunics was required from the clubs. In return, the Marseille club could agree with the League to promote the Middle Eastern country on the removable panels of its Vélodrome stadium during pre-matches. This choice of OM can also be explained by the price paid by beIN Sports (738,000 euros) for each Ligue 1 club, considered too low in comparison with other jersey sponsors.
