If DAZN is struggling to attract football fans in France, the British audiovisual group is campaigning on the other side of the Pyrenees. This Wednesday, UD Almeria, a club in the Spanish 2nd division, formalized a partnership with the new broadcaster of Ligue 1. DAZN thus becomes the new premium sponsor on the front of the Andalusian team’s jerseys, until the end of the current season.
DAZN on the Almeria jersey in Spanish D2
“Almeria, a club with a combative character and a strong local identity, has found in DAZN a partner who shares its vision for the future. We are delighted to count on their support for the development of the club and society of Almeria through sport”comments the president of the club, Mohamed El Assy. “We are delighted to collaborate with a club that shares our vision of excellence and our desire to improve the fan experience through innovation. We look forward to contributing to the success of the Almeria teams”continues DAZN CEO Shay Segev.
The agreement also provides for visibility within the stadium and on the training grounds. DAZN is, as in France and since 2022, a broadcaster of half of the matches in La Liga, the elite football championship.
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