Is David Beckham becoming a beauty guru?

Like his wife Victoria, David Beckham is increasingly investing in the field of beauty and well-being. After launching a new perfume at the start of the year, the footballer is now launching his brand of food supplements. “Even though I retired from the game, I want to stay healthy and active. I was looking for a product that I could trust and that would fit easily into my daily life. I have tried a lot of vitamins and food supplements over the years, but it was difficult to find a product that gives me everything I need,” he says on his Instagram account, Monday, November 18 , in the caption of a video presentation of his new business. “That's why I'm excited to share what I've created with the scientists at Prenetics… IM8… a daily powder with the perfect blend of vitamins and minerals, and a capsule to boost longevity,” said he added.

An “all-in-one” effect

Assuring that he is “aware of the confusion that reigns” in the field of food supplements, the offering of which has multiplied in recent years, the athlete says he wanted to offer an “all-in-one” alternative, in an interview with the magazine American WWD . According to information disclosed on the IM8 brand's commercial site, the Daily Ultimate Essentials drink, the flagship product of the range, would in fact replace the equivalent of 16 daily food supplements. This contains in particular 92 nutrients, including vitamins, minerals, antioxidants, superfoods, but also green vegetables, fruits, adaptogens and even pre, pro, and post-biotics. The formula also features patent-pending cellular rejuvenation technology (composed, among other things, of algae extracts, berberine, trans-resveratrol, urolithin A, algae powder and spermidine whose purported health benefits are detailed online).

Also read
“I stopped aging”: this experimental remedy that Amanda Lear takes every morning

To support its many promises, the brand called on the San Francisco Research Institute to conduct a 12-week clinical trial with 60 participants. According to the results revealed on the website of the National Library of Medicine of the United States, a majority of them noticed “a significant improvement in their daily energy, their physical endurance, the health of their hair, their skin and nails, as well as their digestion. A whole program accessible for the modest sum of 76.95 euros for a subscription or 95.95 euros for a single one-month purchase. All in packaging with high-end codes and the colors of the Manchester United football club. As for the flavor, it's described as “earthy undertones, subtle acidity, a hint of chocolate,” as well as notes of “acai and mixed berries.”

The second product launched, the Daily Ultimate Longevity capsule treatment, is aimed at people aged 35 to 40 and targets the signs of aging, in particular by supporting NAD+ levels (nicotinamide adenine dinucleotide, a cellular booster that people are obsessed with). beauty industry right now). The jar of 30 doses is priced at 72.95 euros for subscription and 85.95 euros for a single purchase.

Longevity and “endless possibilities”

Unlike some beauty and wellness brands founded by celebrities, like that of his wife, David Beckham chose to name his “IM8”. “The brand means 'I am' and 'eight,' if you reverse it, it means longevity and endless possibilities,” explained Danny Yeung, CEO of IM8 and Prenetics (a consumer and clinical health research company focused on the detection, prevention and treatment of diseases, particularly cancer), in this same article published in the WWD .

In addition to the Prenetics team, the former captain of the England team has surrounded himself with a scientific advisory board specific to his brand, including an oncologist, a former chief scientist of NASA, an expert in microbiome, a specialist in preventive medicine and nutrition, a professor in aging and physiology at the University of Florida, or even a researcher in cardiovascular research, to name a few.

Other athletes before him have already embarked on the entrepreneurial adventure of skin and body care by calling on health professionals, such as Serena Williams with Wyn Beauty, LeBron James with La Boutique or even Naomi Osaka with Kinlo.

Beauty and wellness influencer

To promote his new business, the father of Brooklyn, Romeo, Cruz and Harper Beckham can count on his online influence. Indeed, the 49-year-old ex-football star regularly shares his well-being rituals or his beauty and sports routine with his 88.4 million subscribers on Instagram, showcasing himself through photos and videos going viral.

“My wife and friends make fun of me a lot. When I go home to the countryside on weekends, I'm either in the sauna or in the cold bath taking ice baths. They tell me: 'Well, you can do it, but you don't have to show it to everyone,'” he confides jokingly, still in this same interview with WWD. And to clarify his motivation: “But people want to see it.” David Beckham, a new wellness guru in the making?