What is “Olsen Tuck”, this simple gesture that gives look in the blink of an eye?

This is called a signature gesture. If, usually, the term lends itself rather to cooking, this time, it is indeed fashion. The Olsen sisters are used, for years, to show themselves with their hair returning under their sweater or their coat, in the street or until the red carpets. While they are more than ever a source of inspiration on social networks, their Fashion ICT has turned into a real trend which now bears the name of “Olsen Tuck”, the English term “tuck” meaning “return” or “slide”.

The twins, who created their label The Row in 2006, perfectly embody the fashion “Demure”, very “quiet luxury”: hear a sleek, bourgeois, far from ostentation, which highlights sharp cuts and a style sober. Returning her hair under her clothes is perfectly designed in this universe designed for a woman of power, active, pressed, attentive to her style but with a touch of nonchalance. A woman who is concerned about detail, but without doing it too much.

Adopted by stars and influencers

So do we need, like many influencers and celebrities, adopt Olsen Tuck? It depends on your hair. If you have a short cut, it goes without saying that the process will be complex. Curly or curly hair is also less conducive to this style exercise, which does not require much if not disciplined hair. If we have almost smooth or wavy lengths, nothing could be simpler than letting go not to raise them once your clothes put on.

We then slide them under a large sweater or a beautiful woolen coat, even, for sunny days, a pretty teddy. This gives a look, a presence that does not cost much. Add to that a coffee to take away and you can play the perfect new Yorkaise, ready to devour your day.