After Vie$ de rêve, which focused on the life of Isabelle Gauvin, Luc Poirier’s wife, we will find the prolific entrepreneur on Crave in a new documentary, led by Pierre-Yves McSween. The financial education specialist will focus on the success of the businessman and the steps that led him to wealth and glory.
The official summary reads: Starting from nothing, raised in a public housing project by a mother receiving social assistance, Luc Poirier built, from a few bags of candy, an empire valued at nearly 1 billion dollars. An extraordinary life story… A dazzling social rise seen through the eyes of the one who best knows how to put money stories into words: Pierre-Yves McSween.
And Dream Life had certainly not left viewers indifferent, this documentary series in 3 episodes of 60 minutes will be just as controversial. “ It’s going to get people talking! “, the entrepreneur immediately indicated when we met him at the launch of Crave’s 2025 program.
« Pierre-Yves asks the right questions to show how I started, how I evolved with it and what the future holds », he tells us. “ It’s going to be interesting for those who… My book and my media stuff has made people follow me because they want to learn. I inspire a lot of people, not just in terms of money, but in terms of knowing that anything is possible. The American dream, a bit. In love also, I found the femme fatale. So, everything is possible in all spheres of life. »
His sweet Isabelle stood next to him. “ It’s a little more business too », she says about Luc the millionaire. “ It’s his story, but how he got there. Unlike DreamLife$, which is more superficial. [Pierre-Yves], he really has good questions. How did you do it, why did you do that? It’s still a little more informative. »
« It will motivate people, want, want not », adds Luc.
-The couple, accustomed to criticism, expect to receive criticism after the broadcast. “ People will say to themselves: “Ah, that doesn’t make sense, another thing about money, they could give money to the poor, people don’t have housing, etc.” », Indicates Mr. Poirier.
« We give money », specifies Isabelle. “ If we say it, we’re told: “You’re doing it to say it” and if we don’t say it, we’ll say we’re not giving it… »
« No matter what we do, we’re going to get judged », continues Luc. “ When I give to a cause, there are other causes that tell me: “You should have given to me.” It’s like that all the time. That’s life. »
All three episodes of Luc the Millionaire will arrive on Crave this summer.
