the subtext of a cultural shift

the subtext of a cultural shift
the subtext of a cultural shift

Mark Zuckerberg during Meta Connect. (Menlo Park, September 27, 2023.)
JOSH EDELSON / AFP

INTERVIEW – In recent days, the virilist turn of Meta’s boss has raised questions. A personal evolution or the reflection of a shift in the tech giants and the world in general? Analysis with sociologist Haude Rivoal.

His gold chains, his bulging biceps and his passion for MMA should have alerted us. After years of being perceived as the gifted geek, certainly a billionaire but a little too much boringMark Zuckerberg has changed, and is shouting it from the rooftops. Friday January 10, the boss of Meta was the guest of American podcaster Joe Rogan, combat sports specialist and commentator for the Ultimate Fighting Championship – and incidentally, a fervent Trumpist. At his microphone, “Zuck” surprised with questionable, conservative and virilist words. How can we understand this about-face? Should we be worried? What does this say about our society? Insights with sociologist Haude Rivoal, co-author of Masculinities.

Madame Figaro .- At the microphone of masculinist YouTuber Joe Rogan, Mark Zuckerberg insists that“having a culture that values ​​aggression a little more has its merits” . Meta’s boss even adds: “Masculine energy is good. Society is full of them…

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