His first visit to Bourges, in December 2023, may have been surprising. Since then, Danièle Gilbert, known for her years hosting the show Midi-Première on TF1, had already planned to return to Bourges at least twice. Each time for a filming of a promotional film: Midi-Ville.
Produced and filmed by and for Bradford Asset Management, owner of the Avaricum center, this small series of videos should make it possible to “bring empathy back into commercial places, make the customer feel good, make them places to live” mentioned the presenter, during the first filming.
Rue Bourbonnoux in the spotlight
Broadcast on the group’s social networks, those of Avaricum, Midi-Ville and Danièle Gilbert herself, these videos highlight the cities where centers are located, through trips to the city center.
This week, the cameras will be focused on the rue Bourbonnoux side. “It’s a street where there are a lot of craftsmen: luthiers, upholsterers,” says the director of the Avaricum center Julie Maridet. The broadcast is expected in the spring.
