These personalities who made the news in the media in 2024

Despite an Olympic year, French and international political figures take the top places of the 12^e 2024 ranking of the 1,000 most high-profile personalities, produced by Tagaday, a media monitoring platform. “If cultural and media personalities are very represented in the Top 1,000 (35% of personalities, identical to 2023), closely followed by personalities from the world of sport (33%, – 2 points), it is definitely politicians who monopolize the first places in the ranking,” observes Tagaday straight away.

A very political year marked by elections

It is true that 2024 was an intense year politically since two thirds of the planet's voters were called to the polls this year, notably in the United States, India, Russia, Taiwan, Great Britain and the European Union. European. In France, in addition to the European election, the political landscape was disrupted by the dissolution of the National Assembly and the convening of early legislative elections, then an interminable summer sequence to find a Prime Minister and a government.

“Legislative elections, dissolution, American elections, international conflicts… 35 politicians, including 11 heads of state or foreign political leaders, appear in the Top 50,” says Tagaday.

“Behind Emmanuel Macron, 1^is with 871,891 media contents, Gabriel Attal (2^e+ 7 places, 382,432 contents), tenant of Matignon from January to September and now deputy and president of the Ensemble pour la République group in the Assembly, and Michel Barnier (4^e+ 1,335 places, 263,956 contents), short-lived Prime Minister dismissed after the adoption of the motion of censure. François Bayrou, appointed on December 13 after the resignation of the Barnier government, logically makes a significant rise in the ranking to +111 places compared to 2023, now positioning himself 20^ebehind François Hollande (19^e+ 12 places) and ahead of Elon Musk, with more than 71,000 media contents, 42% of which recorded between December 13 and 19,” indicates Tagaday.

Among the opposition, Marine Le Pen gained 5 places (7^e), Jordan Bardella, 65 places (8^e). Jean-Luc Mélenchon, 2 places (13^e) and Edouard Philippe, who already announced his candidacy for the next presidential election last September, also climbed 12 places (26^e). “But it is Lucie Castets, disappointed NFP candidate for the post of Prime Minister and who had almost no media existence before 2024, who recorded the biggest increase in our ranking this year by entering directly at 45^e place », note Tagaday.

The American elections and their twists and turns have, as is often the case, fascinated the French and have generated more than 270,000 pieces of media content in France this year. “A historic influence in the French media which is reflected from the podium of the ranking with the 3^e place of Donald Trump, new elected President of the United States (+ 8 places, 346,014 contents). Joe Biden, still in office for a few days, ranks 5^e like last year (244,929 contents). Kamala Harris is at 11^e place (+ 452 places). »

Other heads of state and government were at the heart of the news (11 in total, the highest level since 2019): Vladimir Putin, who lost 4 places, is 10^ejust ahead of Benyamin Netanyahu (12^e+ 4 places) et Volodymyr Zelensky 14^e (-7 places). Finally Bashar al-Assad is at 44^e place, gaining 165 place after his flight to Russia and the overthrow of his regime.