French group Publicis has tapped Snoop Dogg, the American rapper who became a star of the Paris Olympics, to help it celebrate overtaking British rival WPP as the world's largest advertising group in 2024.
Snoop Dogg was seen everywhere at the Olympics, from carrying the torch to dressing up in riding gear during the equestrian events to cheering on the gymnasts and athletes as a special correspondent from the American channel NBC.
Appearing alongside the rapper in the group's annual “The Wishes” video message, chairman and CEO Arthur Sadoun said “Mister Snoop” took over Paris over the summer and is now helping “our small French holding company, Publicis, to prepare for 2025”.
“It's true – what is the Publicis holding company? I don't know, but what I do know is that the Americans, the British and the French competed over which holding company was better” , Snoop Dogg says in the video. “And this year, Publicis has surpassed them all. Les Numeros One.”
Publicis has gained market share this year, unlike other companies facing weak growth.
The parent company of Leo Burnett and Saatchi & Saatchi agencies has grown faster than the other big three – WPP, Interpublic and Omnicom – thanks to the targeted advertising capabilities of its Epsilon unit, powered by a huge amount of customer data. consumer behavior.
For the first nine months of 2024, Publicis reported net income of €10.11 billion.
WPP, the world's number one for decades, reported equivalent revenue less passed-on costs of 8.36 billion pounds or 10.08 billion euros.
Analysts expect Publicis to hit €13.9 billion for the full year, according to Visible Alpha Consensus.
WPP is expected to report revenue less passed-through costs of 11.4 billion pounds, or 13.7 billion euros, according to a consensus compiled by the company.
(1 euro = 0.8290 pounds)
