In order to strengthen its status as the leading channel in France, TF1 launched two new daily shows on Monday January 8, 2024. Alongside a reboot of More beautiful life, the front page drew a morning show to compete Telematinundisputed audience leader on France 2.
TF1 reshuffles the team Good morning !
The leading channel in France has decided to order Good morning ! to Bruce Toussaint. The show, offered live every morning between 6:55 a.m. and 9:30 a.m., got off to a promising start before settling permanently below the symbolic bar of 10% market share. In order to revitalize its new daily bet, TF1 made a radical decision. A reshuffle was made within the teams.
In recent days, the first adjustments have been visible on air. The formula of Good morning !judged “too chatty”, began to be reviewed and corrected. Changes also took place within the chronicles of the show where Stefan Etcheverry appeared on the verge of discomfort.
One of its flagship columnists was particularly impacted. This is Christophe Beaugrand. The one that the public can also find at the presentation of Secret Story disappeared from the first part of the show. His presence, as soon as Bruce Toussaint went on air, was removed.
A new column for Christophe Beaugrand, the interview with Adrien Gindre advanced
Bruce Toussaint is now making his broadcast debut with Garance Pardigon – responsible for presenting the news -, Julien Arnaud, Jean-Marie Bagayoko and Maud Descamps around his table. Christophe Beaugrand now joins him shortly before 8 a.m. for a new column called “The story of the day” and broadcast at 7:53 a.m. He remains present on set until the end of the show.
Previously, the one who was accused of having “circumvented the law” was present from the start of Good morning !. Following a first update on current events provided by Garance Pardigon and a column by Maud Descamps, he offered “Decrypting the news” around 7:20 a.m. His column disappeared and was replaced by the arrival of “L’oeil dans le retro”, a pastille orchestrated by Julien Arnaud.
Adrien Gindre also saw his presence in Good morning ! be reworked. Since Monday May 27, his interview Honestly is no longer offered at 8:10 a.m. It was decided to bring it forward to the first part of the show. From now on, the head of the political department of TF1 orchestrates his interview with a personality – mainly from the political world – from 7:40 a.m.
