The new secret weapons of companies: generative AI shakes up all the rules of the game

Wednesday 11th December 2024 06:52 PM

IN BRIEF

???? Generative AI transforms business operations with rapid, high-quality results.
???? Small businesses can now compete with adults thanks to affordable and accessible tools.
???? The old formula for success, Cost x Time = Quality, is redefined by AI which makes it possible to combine speed and precision.
???? SMEs use AI to automate tasks and focus on strategic innovation.

Generative artificial intelligence is revolutionizing the business world. Between saving time and reducing costs, it redefines the rules of traditional success. How are these tools transforming the entrepreneurial landscape?

The promises of generative AI

Businesses are adopting generative AI to transform their operations. These technologies produce results fast and high qualityoften at a lower cost.

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Platforms like GPT-4 and Jasper.AI make it possible to create content in just a few clicks. This is a game changer for small businesses, who can now compete with the big ones.

A new approach to success

Historically, success in business was measured by the equation: Cost x Time = Quality. This formula, called the “golden triangle”, has long guided strategic decisions.

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With AI, businesses can achieve speed and accuracy simultaneously. This advancement improves productivity without compromising quality.

Accessible and democratized tools

Generative AI tools are often cloud-hosted and affordable. They reduce the need to invest in expensive infrastructure.

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In addition, their use does not require specialized skills. So, AI becomes accessible even to small businesses with limited resources.

Tool	Functionality	Target audience
GPT-4	Text generation	Businesses of all sizes
Jasper.AI	Creation of visual content	Small and medium-sized businesses
Botco.ai	Automated customer support	Online retailers

An opportunity for SMEs

Small and medium-sized businesses (SMEs) are taking advantage of AI to improve their competitiveness. They can automate various tasks, such as writing marketing content. This allows them to focus on more creative strategic initiatives. The barrier to entry into the market is reduced, promoting innovation.

Towards an uncertain but promising future

Generative AI continues to evolve, and businesses must remain open to change. Adopting these technologies is crucial to avoid being overtaken by the competition. How will companies redefine their strategies to fully embrace this revolution?

Source : Techxplore

France