Thanks to new methods, the Whopper is now served at a temperature guaranteeing optimal tasting. As for the bread, it is now more airy and benefits from a glaze. The steak, always 100% pure beef, sees its seasoning modified to further strengthen the barbecue aroma typical of the brand.
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The brand’s extensive research has shown that customers come for the distinctive taste of their favorite products. In fact, more than half of fast food consumers come specifically for their favorite product, and the Whopper is an emblematic example. Today, this burger is so popular that 900 of them are sold every minute around the world.
“True to our “Have it your way” philosophy, we continue to meet our customers’ expectations by constantly improving our recipes. The Whopper has never been so good and we are very happy to be able to share it with our customers”, Kevin Derycke, CEO of Burger King Belgium.
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