The Rocher group is known for its famous brands in the field of cosmetics and clothing. But now it finds itself at a decisive turning point. The company has announced that it wants to sell off its children's fashion and home care divisions. And this, in order to refocus on your core businessr: beauty and well-being.
“We will take the time to examine recovery options”
“Today, we have the financial means to create a new dynamic, by focusing our investments to develop the potential of our skincare, beauty and well-being brands”explained Jean-David Schwartz, executive general director of the group, in a press release.
This refocusing strategy marks a turning point in the history of the group, founded in 1959 by Yves Rocher. The cosmetics center, dominated by the Yves Rocher brandgenerates the majority of the group's turnover, i.e. 53%.
Other care and well-being brands, such as Arbonne, Sabon, and Dr Pierre Ricaud, represent significant shares of the portfolio. While Petit Bateau and Stanhome, the departing entities, account for 12% and 9% of turnover respectively.
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With 370 points of sale, including 200 internationally, the Petit Bateau clothing brand is a true benchmark in children's ready-to-wear. She produces 28 million pieces each year. But that's not all.
Also note that it generates 55% of its turnover in France, compared to 25% in Europe and 10% in Japan. Despite everything, the company faces significant competition. But also to a transformation of the textile sector. In particular, on environmental and digital issues.
The Rocher group, however, wants to be reassuring. “We will take the time to examine recovery options that can offer Petit Bateau and Stanhome a solid future. And this, with interlocutors driven by a vision of growth and sustainability”specifies the press release.
-A clothing brand in turmoil
This statement underlines the desire to preserve the identity and viability of these iconic brands. Founded in 1931 in the United States, Stanhome specializes in home care products.
Although less publicized than the Petit Bateau clothing brand, the firm remains a notable player in the French, Italian and Mexican markets. On the other hand, its economic model based on direct sales must adapt to new consumption habits.
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And the least we can say is that this makes its recovery more complex. As part of this reorganization, the group also announced the arrival of two major figures within its board of directors.
They are Paul Polman, former CEO of Unilever and Elisabeth Sandage, former global president of the Helena Rubinstein brand. Despite the turmoil, the clothing brand Petit Bateau and Stanhome remain strong brands.
They have definite growth potential. On the other hand, it is necessary to find buyers capable of investing and innovating. For fans of these brands, uncertainty still looms. You will still have to be patient before finding out more on the subject.
