13:00 ▪
3
min reading ▪ by
Fenelon L.
The Cardano blockchain and the legendary football club FC Barcelona have just formalized a strategic partnership aimed at transforming the fan experience. This historic alliance between blockchain technology and one of the world’s biggest football clubs promises to redefine fan engagement through innovative Web3 initiatives.
A historic partnership to redefine fan engagement
The Cardano Foundation and FC Barcelona announced their collaboration on January 10, 2025 in Barcelona, in the presence of CEO Frederik Gregaard and the leaders of the Catalan club. This partnership is part of the Barça Vision program, the club’s Web3 initiative aimed at modernizing its interaction with supporters.
The alliance is based on strong common values: FC Barcelona has more than 150,000 Socios (members) and 1,200 peñas (supporters’ clubs) who actively participate in club decisions, while Cardano stands out for its decentralized governance carried by its community.
The program provides three major axes: the creation of professional opportunities for young supporters, the development of training on blockchain technology, and the establishment of a rewards system including NFTs and ADA tokens.
The announcement of this partnership had a positive impact on the price of ADA, which increased by 4% to $0.95 in the 24 hours following the announcement. This progression comes in a context of volatility, the token having lost 11% of its value over the last week after reaching 1.07 dollars.
Despite these fluctuations, Cardano maintains its position as the 9th largest crypto in the world with a capitalization of $33.5 billion. The recent performance of ADA, which crossed the symbolic threshold of $1.20 in December 2024, demonstrates positive dynamics for the Cardano ecosystem.
In short, this strategic alliance between Cardano and FC Barcelona represents a major step forward in the integration of blockchain technologies in professional sport. It could thus serve as a model for future collaborations between major players in the cryptosphere and international sports clubs.
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Fenelon L.
Passionate about Bitcoin, I like to explore the intricacies of blockchain and cryptos and I share my discoveries with the community. My dream is to live in a world where privacy and financial freedom are guaranteed for everyone, and I firmly believe that Bitcoin is the tool that can make this possible.
DISCLAIMER
The comments and opinions expressed in this article are those of the author alone, and should not be considered investment advice. Do your own research before making any investment decisions.
