Inflation weighs heavily on budgets, and shopping is becoming a real headache for French households. But now Carrefour, a distribution giant, takes the lead with shock measures announced for 2025. Alexandre Bompard, its CEO, presented a bold strategy aimed at curbing the surge in prices.
In a tense economic climate, the distributor emphasizes price stability and the revival of purchasing power. With reductions already visible on more than 2,500 products, Carrefour wants to go even further.
The big news? A revised and revised loyalty card, notably offering a 10% discount on fruit and vegetables. Behind these announcements An ambitious strategy is emerging, but in concrete terms, will all this be enough? to change the situation?
Controlled prices and an innovative loyalty card
Carrefour wants to stop the spiral of inflation. After having reduces prices on its branded products, the brand moves up a gear. The objective: to preserve the purchasing power of the French in 2025.
The centerpiece of this strategy is its new loyalty card. For the first time in mass distribution, it guarantees an automatic reduction on fruits and vegetables. A good point for consumers, but also a strong message in favor of healthier eating. To this are added extended promotions on organic products and everyday essentials… Enough to encourage responsible shopping.
Supporting local agriculture, a winning bet for Carrefour?
Carrefour also focuses on proximity by increasing the number of short circuits. In doubling its local supply, the group wants to reduce intermediaries. In this way, they want to offer local products at competitive prices.
This approach has something to seduce. It promises to support farmers, often stuck between high production costs and insufficient income. With a focus on meat and fresh products, Carrefour wants to restore the image of “Ferme France”. But this strategic shift is not without challenges. Maintaining quality while lowering prices remains a delicate exercise.
Between price freezes, innovations for consumers and support for local producersCarrefour hits hard. The commitments made for 2025 are ambitious, but they respond to a real emergency for many French people.
However, success will depend on their implementation. In any case, the brand seems determined to regain control of the price battle. It remains to be seen whether it will be able to keep its promises in the months to come.
