Consumers have been facing inflation for several years now. And the least we can say is that this price increase has had direct consequences on their budget. Michel-Édouard Leclerc still announced a good news for the months to come.
“Everyone comes with reasons to raise prices”
This Sunday, December 22 on LCI, Leclerc's boss spoke. He notably discussed the firm's economic and commercial prospects for the year 2025. He notably promised that his brand would do everything to obtain price reductions during the next negotiations with the food industry.
Michel-Édouard Leclerc informed that his group was preparing to “look for price reductions” in a context where “the inflation rate will be flat” in 2025. Very good news for consumers.
“Everyone comes with reasons to raise prices”he declared. Before ensuring that he entered into discussions with industrialists “in combat mode”. He then confided more on the subject.
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The boss of the firm invited manufacturers to better distribute their cost increases to avoid penalizing consumers. Michel-Édouard Leclerc focuses in particular on the rise of private labels.
These are taking up more and more space on the shelves. On this point, Michel-Édouard Leclerc joins Alexandre Bompard, CEO of Carrefour, who made similar remarks in an interview with Le Parisien.
Alexandre Bompard underlined the importance of private labels in the fight against the high cost of living. He assured that they represent 40% of Carrefour's sales. And that they allowed prices on average 30% lower to major brands.
Michel-Édouard Leclerc wants to protect purchasing power
This strategy aims to strengthen the purchasing power of the French in the face of still high inflation on consumer products. Michel-Édouard Leclerc also took advantage of his appearance on LCI to criticize the political class.
He assured that the latter was disconnected from economic realities. According to him, “it is not the law that will set prices”. He also has denounced a “lack of professionalism” within the governing bodies.
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“There is a lack of planning. For example, we don't know whether to buy an electric car because we don't know if there will be a resale value! »assured the boss of the Leclerc stores, to our colleagues.
Despite this tense economic context, Michel-Édouard Leclerc still remains optimistic for the end of the year. He predicts that the French will “treat yourself to a Christmas of consolation”. According to him, “consumption will not be that bad at the end of the year”.
With these announcements, Michel-Édouard Leclerc confirms his desire to defend purchasing power in France. Negotiations with manufacturers promise to be quite intense. On the other hand, the brand's boss seems determined to obtain price reductions for consumers.
