At a time when sustainability is emerging as a central issue in the global luxury market, set to reach $1,650.5 billion by 2031 with an annual growth rate of 8.9% (source: Allied Market Research), Bernhard H. Mayer®, QNET's emblematic brand, is reinventing the codes of elegance by integrating environmental responsibility at the heart of its timeless craftsmanship. Renowned for its Swiss precision and exceptional creations, the house has established itself as a model by aligning luxury and ethical values, to meet the aspirations of a clientele increasingly concerned about their impact on the planet.
A sustainable vision serving luxury
Bernhard H. Mayer's sustainability strategy is based on three fundamental axes: the use of ethically sourced materials, environmentally friendly innovation and the use of eco-responsible packaging. This global approach embodies the brand's commitment to responsible luxury, where each product reflects sustainable and ethical choices.
Ethical materials at the heart of excellence
Bernhard H. Mayer rigorously selects its raw materials so that they meet the most demanding ethical standards. By collaborating with suppliers certified by the Responsible Jewellery Council (RJC)the house guarantees practices that respect the environment, workers' rights and ethical mining, while ensuring complete transparency in its jewelry collections.
Tanzanite, an ethical treasure
The house ensures that its stones Tanzanite come exclusively from responsible sources, in partnership with RJC certified suppliers. This approach is not limited to guaranteeing the authenticity of the gems: it also contributes to the socio-economic development of mining communities in Tanzania. By fairly remunerating miners and artisans, Bernhard H. Mayer supports local initiatives, promotes the improvement of living conditions and contributes to fair trade in this region.
Cruelty-free innovation: conscious luxury
Reaffirming its ethical commitment, Bernhard H. Mayer introduced vegan leather bracelets to its Lurve collection. These materials, both durable and aesthetic, offer an elegant and animal-friendly alternative, while meeting the high expectations of the luxury market.
Packaging, a reflection of sustainable luxury
The focus on sustainability also extends to product packaging, designed from modern, recyclable materials. This approach aims to reduce waste while inviting customers to actively participate in an ecological transition towards a more sustainable future.
The OMNI watch: symbol of eco-responsible innovation
Launched in 2024, the OMNI watch perfectly illustrates Bernhard H. Mayer's commitment to sustainable luxury. Its Recycled Claim Standard (RCS) certified TPU bracelets, its stainless steel made from 85% recycled materials and its eco-responsible packaging demonstrate the constant search for a balance between timeless design and environmental responsibility.
In collaboration with QNET's global Green Legacy reforestation program, the “One Watch = One Tree” initiative commits the brand to planting one tree for every OMNI watch sold. To date, more than 16,000 trees have been planted worldwide, including 1,500 in the MENA region: 500 in Cairo, Egypt, in partnership with Shagarha, and 1,000 in Amizmiz, Morocco, in collaboration with High Atlas Foundation. Thus, the OMNI watch becomes much more than a simple accessory: it becomes the standard-bearer of an ambitious ecological commitment.
A heritage focused on responsible luxury
“Our ambition is clear: to establish an essential link between sustainability and luxury,” says Trevor Kuna, marketing director of QNET. “Every detail counts, from the materials we select to the partnerships we forge. Our commitment to responsible and ethical practices embodies the future of luxury, and we are proud to be its pioneers. »
Through his innovative approach, Bernhard H. Mayer proves that it is possible to reconcile exceptional craftsmanship and environmental responsibility. By combining its heritage with initiatives focused on sustainable development, such as the “One watch = one tree” campaign, the house is redefining the contours of luxury by targeting a clientele keen to combine refinement and ethics. Bernhard H. Mayer thus inaugurates a new era of responsible luxury, where each creation tells a committed and timeless story.
