This project embodies the Group’s commitment to innovate and anticipate customer needs while supporting the growth of the mobility sector in Morocco.
The launch of BAG CAPITAL is part of the ambitious development vision carried by the BAG Group. This new financial captive, exclusive to the brands distributed by the Group and to the subsidiary dedicated to used vehicles GLOBAL OCCAZ, intends to offer innovative financing and insurance solutions.
BAG CAPITAL reflects our vision of reinvented mobility. By combining accessibility, innovation and reliability, this subsidiary allows us to consolidate our position as leader in the sector while offering tailor-made solutions to meet the expectations of our customers,” underlines Oussama Berrada, general manager of the BAG Group.
A complete and personalized offer
From the beginning of 2025, BAG Capital will offer a range of services adapted to the different needs of individuals, professionals and large companies.
The main mission of this new financial captive is to model the best financing and insurance offers intended exclusively for buyers of new and used vehicles from brands marketed by the subsidiaries of the BAG Group,” adds Youssef Bennis, general manager of BAG. Capital.
The financial captive will offer a personalized approach facilitating the acquisition of new and used vehicles, optimized and modular insurance packages to meet the varied expectations of customers, as well as specific solutions for individuals, corporate fleets or specialized professional users.
A lastingly committed vision
Beyond its financial mission, BAG Capital will also reflect the BAG Group’s ambition to support transformations towards clean and intelligent mobility. This will result in coordinated action with the Group’s subsidiaries on three areas:
- Support for clean mobility: through advantageous financing and insurance offers for eco-responsible vehicles
- Strategic partnerships: active collaboration with key players to develop solutions adapted to the needs of the Moroccan market
- Carbon footprint: via the dematerialization of supports and processes linked to the processing of financing and insurance operations
By integrating these dimensions, BAG Capital aspires to become a catalyst for change in the mobility sector, while anticipating future challenges with an agile and innovative approach.
Business
