The Moroccan National Tourism Office (ONMT) convinced the Korean Association of Travel Agents (KATA) to hold its annual congress in Marrakech from December 14 to 19, 2024.
“A first for this association representative of the Korean tourism industry which is relocating its major annual event to Morocco for the first time. From December 14 to December 19, 2024, this congress brings together more than 60 participants, including the top management of KATA, managers of Korean tour operators, major tourism personalities in South Korea, as well as Korean journalists. of the specialized and economic press”, indicates the Office in a press release.
This congress allows KATA members to share their latest sales reports and the latest trends related to tourism in South Korea. It thus brings together all the players in the profession and recognized specialists around current topics linked to tourism in South Korea and globally.
Also on the menu, the strategies to adopt for the Moroccan market in order to increase tourist flows between the two countries.
The organization of this Congress thus allows the ONMT brand “Marrakech Forever” and more generally the Morocco destination to position itself on one of the most dynamic tourist source markets currently and which is recording strong growth.
The weight of the international Korean tourist market is, in fact, estimated at more than $32.12 billion for more than 23 million international departures.
The ONMT thus intends to exploit this enormous potential in order to increase the flow of Korean tourists to the Morocco destination.
The “Light in Action” strategy is therefore continuing to position the Morocco destination on the world stage of the most attractive tourist destinations.
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