Inflation appears to have caused a change in approach among Canadian consumers when it comes to shopping for a new vehicle. At least that’s what emerges from the annual report of the classified ads website AutoHebdo.
Published at 11:45 a.m.
For the second year in a row, no luxury brand is represented in the top 10 of the best-selling vehicles through the website. The Ford F-150 sits at the top of the list, followed by the Toyota RAV4, the Honda CR-V and the Ram 1500. Two SUVs and two pickup trucks for the first four positions, therefore, a sign that the traditional car is still losing ground in the market shares.
PHOTO PROVIDED BY HONDA
The Honda Civic 2025
The classification of models which are the subject of more research nevertheless paints a more nuanced portrait. In Quebec, it is the Honda Civic which takes first position, which demonstrates that the compact car still seems popular in the province. The Civic also ranks third in the national rankings, behind the Ford F-150 and the Toyota RAV4 in second place. The car category accounts for 49% of searches, compared to 40% for SUVs, which reflects consumers’ significant interest in this more affordable type of vehicle, in an inflationary context.
At the same time, sports cars are always a dream: the Porsche 911 ranks fifth, just ahead of the Ford Mustang, while the Chevrolet Corvette ranks ninth in the country’s search rankings on the website.
Finally, electric vehicles also pique curiosity with a 9% increase in searches by buyers in 2024, but still remain marginal with a proportion of 8% of the total search volume. Not surprisingly, it is in British Columbia and Quebec that the most research related to these models is carried out. These vehicles account for 11% and 10% respectively of the total proportion of all models searched in these provinces.
A limited survey of the state of the new and used vehicle market in Canada, but which still allows us to identify interesting trends.
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