Free launched a commercial initiative at the very end of last week intended to encourage certain subscribers to migrate to its Freebox Ultra. This gesture, according to information noted by Busyspider, is accompanied by a double advantageous offer: the cancellation of migration fees and a significant reduction on the subscription price for the first year. This operation targets in particular current subscribers of Freebox Revolution and mini 4K.
A double incentive: free migration fees and promotional rate
As part of this new offer, subscribers eligible for the classic Freebox Revolution and mini 4K can benefit from a cumulative advantage: the costs of 49 €usually billed when switching to a new offer, are completely canceled here, allowing subscribers to migrate without additional cost but they also benefit, during the first year, from the preferential rate of €49.99 per monthusually reserved for new customers. From the second year, the standard rate of €59.99 per month applies.
This proposal constitutes a rare commercial gesture. Usually, when migrating to a higher offer, Free subscribers do not benefit from promotions reserved for new customers and are directly charged the standard rate. This time, Free is breaking with this practice to encourage more subscribers to adopt its Freebox Ultra
Why is Free focusing on the Freebox Ultra?
The Freebox Ultrapresented as a high-end offer, represents one of Free's flagships. This premium box, equipped with the latest technological innovations, promises an optimized experience with ultra-fast speeds, superior quality of service, and advanced features for streaming, television and home automation.
By launching this double promotional offer, Free is pursuing a clear strategy: stimulate migration to its premium services. With an attractive price for the first year and free migration fees, the objective is to retain subscribers while increasing the average value of subscriptions. This initiative echoes a similar operation carried out by the operator this summer, when it had already offered to offer migration costs for some of its high-end Freeboxes.
A context of strong competition in the telecoms market
In a sector where competition is fierce, this incentive strategy is part of a context where operators are multiplying promotional offers to gain market share et increase their average revenue per user. By targeting current Freebox Revolution and mini 4K subscribers, Free also seeks to keep them in its ecosystem, thus preventing them from being attracted by competing offers from Bouygues Telecom, SFR or Orange.
Furthermore, Free's strategy is also based on a gradual move upmarket. By encouraging users to migrate to the Freebox Ultra, the operator wants to anchor its image as an innovative provider, capable of meeting the needs of demanding households in terms of connectivity and entertainment.
A win-win gesture for subscribers and the operator
This double offer constitutes an interesting opportunity for the subscribers concerned. By upgrading to the Freebox Ultra, they access a premium offer at no additional cost, while benefiting from a significant discount for one year. It is also a way for them to benefit from the latest technologies at a lower cost.
For Free, this operation is just as advantageous. The operator can thus:
- Increase your average revenue per user thanks to a more expensive subscription.
- Strengthen the loyalty of existing subscribersby offering them attractive conditions to stay in the Free ecosystem.
- Improve the visibility of your Freebox Ultrapositioning it as an essential offer for subscribers wishing to benefit from the best technologies.
A bold strategy to attract existing subscribers
With this new initiative, Free once again demonstrates its ability to innovate, not only technologically, but also in the way it retains and attracts its customers. By canceling migration fees and offering an attractive promotional rate, the operator is putting the spotlight on its Freebox Ultra, while facilitating the transition for its current subscribers.
In a market where customer satisfaction and loyalty are essential, this operation could well allow Free to consolidate its position in the high-end telecoms market. For Freebox Revolution and mini 4K subscribers, this is an ideal opportunity to move upmarket and explore the full potential of the Freebox Ultra, at a lower cost.
Source Busyspider.
