Par
Nicolas Claich
Published on
Dec 5 2024 at 7:35 a.m.
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A change of brand, a priori, does not greatly change consumer habits. But the changes do not only concern the giant letters on the front of the supermarket. On the 10,000 m2 of commercial space accessible to consumers, in the Cora hypermarket in Rots (Calvados) which now flies the Carrefour flag, many things have evolved in recent weeks.
Many changes
In Rots, the hypermarket became Carrefour after nearly 30 years under the Cora brand. Jean-Marie, a resident of Saint-Manvieu-Norrey who was pushing his cart in the gallery on Saturday, November 23, noticed other transformations.
They completely changed the layout of the shelves. It’s smart: the more you look, the more you want to buy!
For these first days under his new identity, the hypermarket promises lower prices “10% on average compared to your old store”. “It’s a little cheaper,” confirms Myriam. A regular at Cora, the hypermarket closest to her home, this resident of Verson hopes earn “10 to 15 euros” on a full shopping cart.
“I have already noticed that there are 50 cents less on the yogurts I buy,” she smiles. It's worth it! »
A greater choice
A little further in the gallery, Martine watches her granddaughter being caricatured by a designer. For this first opening weekend, one month before Christmas, Carrefour had planned numerous activities for children. “ I look at the promotionsassures this one. But I go to Leclerc more often, it’s still cheaper.”
However, customers noted a greater choice on the shelves of Carrefour than in Cora's time. Hélène, a resident of Louvigny, hopes to find her favorite cream dessert there. At the cafe.
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