Disinformation – These false advertisements have been flooding social networks for several weeks
Well-known doctors promoting “miracle” cures for diabetes or hypertension? Misleading advertisements using the image of authority figures in the health field, manipulated by artificial intelligence, have been flooding social networks for several weeks. On Facebook and Instagram, some promise to cure diabetes without medication, encouraging patients to abandon their treatment that “will kill them” in favor of obscure “natural” syrups…
These scams border on endangering the lives of others and are all the more pernicious because they rely on the image of star doctors, such as Dr Michel Cymes in France or Dr Michael Mosley in the United Kingdom, victims of these “deepfakes”, online content generated or modified using artificial intelligence.
Fake ads targeting a “slightly older” audience
“People trust these videos because these doctors have spent time building up an image of credibility, so they are believed, even when they make completely outlandish claims,” laments Dr John Cormack, a British GP who is collaborating with the British Medical Journal (BMJ) on this subject.
These “deepfakes” have “really taken off this year,” observes Henry Adjer, a specialist in a(…) - 20minutes
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