The former Starbucks location on Grande Allée in Quebec City will host the brasserie Les Enfants Terribles next December. For the Montreal company behind this restaurant chain, this is a first breakthrough in Eastern Quebec and it may not be the last.
With six branches, in the Montreal region and in Estrie, Les Enfants Terribles is tackling the Quebec market by setting up on one of the most prominent arteries in Quebec, the Grande Allée.
The brasserie-style establishment, which will seat 75 people, will be open from dinner until late at night seven days a week. It is scheduled to open in early December. The opening date will be confirmed in the coming days.
Photo: Jean François Galipeau
“We are super happy. We’re really looking forward to it. It’s a big day. We have been looking at the Quebec market for a long time, which is natural for us. It’s a question of timing. We had to find the right partner and the right location before making this move,” said Alexandre Brûlé-Brosseau, co-founder of Les Enfants Terribles and creative director.
According to him, establishing a new restaurant of the brand in the national capital represents a “significant progression” for the company.
This is in fact the group’s second franchise outside the Montreal market, the first being located in Magog. Already known in the restaurant industry, Charles-Antoine Giroux became the main business partner for this expansion in the eastern part of the province.
The franchisor and franchisee wish to explore other opportunities to open other Les Enfants Terribles restaurants in the greater Quebec City region, including the South Shore.
“We would like to bring our products to grocery stores. This is a short and medium term objective,” he continued.
Without revealing a precise amount, the co-founder of Les Enfants Terribles speaks of a “significant” investment in Grande Allée, with the choice of high-end materials. The premises have been completely renovated. In addition to enjoying a good meal, it will also be possible to sip good cocktails at the bar.
According to Mr. Brûlé-Brosseau, this new address stands out for its warm atmosphere, as well as the quality and diversity of the dishes cooked. In addition to the regular menu, the chef will be able to improvise exclusive dishes listed on the slate.
For the summer season, the establishment will have a terrace with 150 seats. Around thirty jobs will be created.
The chain was launched in 2008 in Outremont, at the corner of Bernard and Champagneur streets. The official opening date in Quebec will be announced on the company’s social networks.
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