Visa: click it’s paid has arrived in Switzerland

Visa: click it’s paid has arrived in Switzerland
Visa: click it’s paid has arrived in Switzerland

The new industry standard now works with Swiss credit, debit and prepaid cards. But what exactly is behind it and what are the advantages? The explanation in brief.

Click it’s paid has arrived in Switzerland and makes paying by card on the Internet as simple as contactless payment in store. The new industry standard now works with Swiss credit, debit and prepaid cards, which consumers can activate through their card-issuing financial institution. But what exactly is behind it and what are the advantages? The explanation in brief.

Who doesn’t know this? After carefully selecting the items put in the basket, it’s time to move on to the payment process. We almost automatically enter the delivery address, but don’t have the card at hand. Get up to get your wallet? Interrupt the purchase and postpone the order?

The new industry standard Click It’s Paid, now also available in Switzerland, puts an end to this dilemma: just like in online stores where you have already saved your profile, you can now, during checkout , also pay in a few clicks as a guest, thanks to Clicking is Paying. And this, regardless of the device – Smartphone, tablet or computer.

How does Click & Pay work?

A one-time activation of the card for Click it’s Paid is enough to make the long and tedious entry of card data in online stores completely superfluous. No need to carry your card with you or go looking for it, encrypted card data is called up in the background for each payment transaction, and benefits from total protection thanks to modern security technologies, proven effectiveness.

Activate a card? It’s that simple!

Activate Click it’s paid on your own credit, debit or prepaid card or add additional cards can be done in two ways: either directly with a growing number of card-issuing financial institutes, or on the websites from Visa and Mastercard. Payment information is stored in the personal profile and remains available at all times.

When paying in an online store, cardholders choose, as usual, to pay by card. Their email address allows participating stores to detect whether their card is registered for the Click & Pay feature. This process begins completely automatically. In certain cases, confirmation may be requested by entering a unique security code. Buyers see the Click it’s Paid symbol, the backed card, and can complete their purchase securely, quickly and easily. In online stores that do not accept Click and Pay, traditional card payment is of course still possible.

“Click & Pay is the latest update to online card payments, making online payments even easier, faster and more secure for Swiss people,” says Santosh Ritter, Country Manager Switzerland and Liechtenstein at Visa. “Click & Pay is not an isolated solution, but an industry standard, supported by the card-issuing financial institutions in Switzerland and already several thousand online shops.”

Is Click & Pay a new payment method?

Payments with Click & Pay remain card payments, made in the tried and tested systems of the card networks. Cardholders thus continue to benefit from the advantages of the most modern security technologies offered by card payments. The fraud rate for Visa payments is less than 0.1 percent, making it one of the lowest rates of all forms of payment. In addition, with Click & Pay, merchants do not store or process any card numbers, but only a digital token. This token, called a token, is worthless if it ends up in the wrong hands. And if fraud does occur, consumers are well protected. Because cardholders are not liable for payments that they have not authorized – in accordance with the T&Cs of their issuing bank.

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