The British manufacturer has just given a preview of its concept car which will foreshadow its 100% electric future and which will be presented in a few days. And indeed, it seems that the brand has been bold stylistically.
Don't be like everyone else. Surprise. Break the codes. Jaguar has been promising this to us for several years now. However, we were waiting to check it. However, the Coventry brand has just shared a first image giving a glimpse of the concept car which will be revealed on December 2. And the least we can say is that this GT risks surprising with its style.
No rear glazing
As a reminder, this was announced in 2021, Jaguar will turn its back on both the combustion engine and the premium for transform into a 100% electric luxury brand. Sorting has already been done in the range. In France, thermal and electric vehicles from the old era are only available in stock. Unable to configure a model in its image.
For personalization, we will have to wait for the new generation of Jaguar, the contours of which we will discover with a concept called Design Vision Concept which will be unveiled at Miami Art Week in a few days. Three vehicles are planned at the moment: and SUVs, a large sedan which will replace the XJ and a 4-door coupe whose objective will be to cross swords with the Porsche Taycan.
However, the famous showcar will show precisely this latest model. We had already had a taste of this vehicle a few days ago througha camouflaged copy with astonishing proportions with a very long bonnet, surprising for an electric car, and a windshield set far back. Today, we partially discover its stern which has the particularity of being without glazinglike the Polestar 4 SUV. The mix between new proportions and this absence of glazing should indeed give a result that is surprising to say the least.
A launch campaign that gets people talking
However, if it is almost already certain that this Jaguar revival will not be like everyone else in terms of style, it is clear that the launch campaign, very exuberant at first glance, is ultimately rather conventional in its approach. because it takes up the codes of the moment. Somewhere between the colorful and pop universe of Andy Warhol and the more mystical and futuristic universe of David Bowie, the promotional video unleashed passions on YouTubeaccused by some of being “woke” and therefore out of step with the rather traditionalist target of the brand's owners.
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