Fried chicken giant KFC has decided to sue its competitor Church’s Texas Chicken, accusing it of violating its rights by using the phrase “Original Recipe” in its advertisements.
Church’s Texas Chicken allegedly made an “abrupt” change by starting to use the phrase “our original recipe is back,” even though KFC objected to the use, according to the lawsuit filed by the Colonel Sanders brand. , reported CNN on Wednesday.
The phrase “original recipe” has been used by KFC for over half a century. According to the company, the appearance of this expression among its competitor “is likely to create confusion in the market and dilute the ORIGINAL RECIPE® brand.”
“On behalf of all fried chicken lovers, we take it very hard that another company is trying to take over our iconic taste and brand,” a KFC spokesperson said in a statement, according to the outlet. American.
“We remain committed to protecting our brand’s intellectual property and preserving our customers’ experiences,” he added.
Church’s Texas Chicken, for its part, declined to comment, simply citing ongoing litigation, according to CNN.
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