Record increase in the number of subscriptions in French households
But what do we understand by the term “Super Bundling”? Subscriptions represent a growing share of European household spending. According to a recent Bango study, more than 5,000 subscribers in five European countries (France, United Kingdom, Germany, Spain and Italy) were surveyed. The results show that the majority of consumers want their subscription services centralized within a single platform. This trend, called “Super Bundling,” responds to growing frustration with service fragmentation and rising prices. Despite economic challenges and rising subscription costs, consumers continue to subscribe to multiple services.
For example, the average number of subscriptions per household in Europe increased by 20% in the last two years. This growth is largely due to the increase in the diversity of services available, ranging from streaming platforms to online fitness subscriptions. Consumers spend on average 40 euros per month on digital subscriptions. However, a significant portion of this spending is seen as redundant, as many users pay for similar services across multiple platforms. This situation has led to a growing demand for more integrated solutions.
“Super Bundling”: towards centralization of subscription services
The concept of “Super Bundling” proposes to bring together several subscription services into a single package accessible via a single platform. This approach aims to simplify subscription management and offer better added value to consumers. According to Bango’s study, 70% of European subscribers would be ready to adopt a subscription centralization solution if it reduced costs and simplified access to content. “Super Bundling” has several advantages for consumers. It makes it possible to centralize payments, reduce total costs and simplify access to different services. For content providers, this approach offers an opportunity to retain their customers and increase the lifespan of their subscriptions. In France, for example, more than 60% of consumers have expressed interest in a “Super Bundling” solution.
This trend is similar in other European countries, such as Germany and Spain, where consumers are looking for more practical and economical solutions. The subscription market in Europe is undergoing rapid transformation. “Super Bundling” could become the norm in the coming years, allowing consumers to better manage their spending while enjoying a variety of digital content. Service providers will have to adapt to this new demand by offering more integrated and attractive offers. Subscriptions have become indispensable in our daily lives, but the fragmentation of services and increasing prices pose significant challenges. “Super Bundling” is emerging as a promising solution to simplify subscription management and provide better value to consumers. By adopting this approach, content providers can improve customer satisfaction and strengthen their position in an ever-changing market.
