The parent company of the two brands, the Générale pour l'enfant group, was placed in receivership last June.
It's finally good news coming into the world of ready-to-wear. Heavily impacted by the Covid-19 crisis, the children's clothing brands Du Pareil Au Meilleur (DPAM), Sergent Major and Natalys will have escaped the worst. Placed in receivership last June, children's ready-to-wear brands were partially saved by a continuation plan accepted by the courtsmanagement declared to AFP this Thursday, November 7, confirming information from The Informed.
“We lost between 400 and 500 jobs since the start of the pandemic“, regretted to AFP Paul Zemmour, the founder and director of the company which employs around 1,500 people and has 520 stores in France.
A decline of 100 million euros in turnover
The general for children, GPE, declared itself in cessation of payments on March 6, thus benefiting from an observation period of six months, until September 16 according to a decision of the commercial court of Bobigny (Seine-Saint-Denis). Last June, the DPAM brand was placed in receivership, while Sergent Major was placed in receivership in December 2023, according to the commercial court.
The group indicated to AFP in June that it had been strongly impacted by “social crises, the Covid-19 pandemic, the energy crisis and inflation”. A source close to the matter then told AFP that GPE, which also owns the Natalys brand and employed 2,500 employees, had suffered a decline of 100 million euros in turnover over the Covid period “due to store closures during the pandemic”.
Turnover reached 275 million euros in 2022added this source.
France
