More protectionism for the American economy is one of the mantras of the future American president, who, on this point, should not lie. Because he has already walked his words: in 2019/2020, during his first term, he had already introduced a so-called “Trump” tax, up to 25%, for all wines and grape spirits from the European Union. The Biden administration had only suspended them for 5 years, until June 2026. Back in business, Donald Trump should reinstate his measure, a punitive action following the Airbus-Boeing conflict which tore Europe and the United States apart. United.
In 2020, the French wine and spirits federation was alarmed by such a measure, predicting a fall in sales and margins. The United States accounts for 45% of cognac sales. A market already in difficulty, where the price of cognac is already being singled out. In the event of a 25% increase in the bottle, cognac would reach a prohibitive price level for its customers. The only possible solution for houses: drastically cut back on their margins. In any case, the horizon is black on both sides of the world for brown gold.
