Burger King ultimately did not give up and will indeed offer, from Tuesday, a special sandwich with, as the star ingredient, maroilles. The story started with a tweet from the whimsical CM of BK France, who went a little further by swearing that the fast-food chain would launch a maroilles burger if LOSC beat Mbappé's Madrid in the Champions League.
“If Lille beats Real Madrid, we agree to launch a maroilles burger”, published on X Burger King France, the day before the feat. And we hope that the CM had the agreement of his leader before throwing this bomb, because this daring and lost bet leads to another, that of selling off the 20 tonnes of maroilles purchased to honor his word.
A total northern menu
If BK took a month to keep its commitment, it may be because the channel was not ready. That said, this time was used to develop the beast, called “Master maroilles”, which will be available with beef and bacon or chicken. As a menu, it will be sold “around 13 euros” according to BK France, even if “the final price remains the prerogative of the franchisees”. And to make it completely North, the chain also offers a local beer, Jenlain, queen of the big flea market drinks, and a maroilles sauce for fries.
Despite a call on Too bad for the others, because we already have a lot of restaurants that stick maroilles in their burgers. HAS 20 MinutesBK nevertheless specifies that if the Master is successful at home, the offer “could be à la carte everywhere in France”.
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