Rebelote. After Apple, it would now be Google with its Pixel smartphones which would fail to comply with Indonesian regulations forcing the manufacturer to withdraw its phones from the market.
Like a feeling of déjà vu. After recently announcing that the marketing of the iPhone 16 was prohibited on its territory, the Indonesian government reiterates and decides to put the latest addition to Google to the sword, we report TechCrunch.
Invest locally
No favoritism. Indonesia has called Google to order: if it wants to sell its products on its territory, it must invest. Febri Hendri Antoni Arif, spokesperson for the Ministry of Industry, hit the nail on the head during a press conference held on Thursday: “We have announced that as long as these products do not comply with the regime that we have demanded, they cannot be sold in Indonesia”.
Indonesia requires tablet and smartphone manufacturers that 40% of their content be produced locally. For the spokesperson, this is a measure of“fairness to all investors” to strengthen their industrial sector.
Diversified investments
If Google and Apple are not in the top 5 Indonesian smartphone brands, other players have found a way to establish themselves there. Samsung and Xiaomi, for example, have chosen to set up manufacturing plants there. As for the Cupertino company, it has opted for the opening of a developer academy, but it will certainly have to do more.
In summary, there is no shortage of options if Google wishes to establish itself in this market which currently has 350 million active mobile phones for 270 million inhabitants.
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